Last updated: September 2026
69ERS Private Hire Ltd takes the privacy of its customers, passengers, drivers, applicants and website users seriously. This Privacy Policy explains how we collect, use, store and protect personal information when you use our website, mobile application or private hire services, or otherwise communicate with us.
69ERS Private Hire Ltd is a private hire and passenger transport company.
69ERS Private Hire Ltd
Company Number: 11151549
43 High Street North
Dunstable
England
LU6 1JE
Telephone: 01582 696969
Email: admin@69ers.co.uk
For the purposes of UK data protection law, 69ERS Private Hire Ltd is generally the data controller for personal information we collect directly from you.
Where transport is arranged by another organisation, such as a school, local authority, employer or corporate account holder, that organisation may also be a data controller. In some circumstances, we may process information on its instructions.
The personal information we collect depends on how you use our services.
This may include your name, telephone number, email address, home or collection address, destination, booking details, journey dates and times, flight information, account information, favourite addresses, booking history and communications with us.
If you use our mobile application, we may also receive device information, identifiers and location information where the relevant permissions are enabled.
When you make a payment, payment information may be processed by our payment service providers. We may receive transaction references, payment status and related information required to manage the booking.
We may also collect information contained in enquiries, complaints, lost property reports, reviews and other correspondence.
When you use our website, technical information such as your IP address, browser type, device information and information collected using cookies or similar technologies may also be processed.
Some of our services include school and passenger transport.
Where a parent, guardian, school, local authority or other organisation arranges transport, we may receive information required to safely provide the journey. This may include the passenger’s name, collection and drop off details, emergency contact details and relevant transport requirements.
Where it is necessary to provide information concerning a passenger’s health, disability, mobility or accessibility requirements, we will only use that information where there is an appropriate legal basis and condition for processing such information.
We only ask for information that is reasonably necessary to provide the transport service.
We may use personal information to process and manage private hire bookings, allocate drivers, provide estimated arrival information, communicate with passengers, manage airport transfers and flight monitoring, take and record payments, administer customer and corporate accounts, provide customer support and deal with complaints or lost property.
We may also use information to maintain the security of our website, app and booking systems, detect fraud or misuse, improve our services, comply with licensing and other legal requirements, maintain financial records and establish, exercise or defend legal claims.
Where permitted by law, we may contact existing customers about relevant services. You can ask us to stop sending marketing communications at any time.
We only process personal information where we have a lawful basis for doing so.
We will commonly process information because it is necessary to perform a contract with you or take steps requested by you before entering into a contract, for example when arranging a private hire booking.
We may process information where we have a legal obligation, including obligations concerning accounting, taxation, licensing, regulatory requirements and lawful requests from public authorities.
We may rely on our legitimate interests where this is necessary to operate and protect our business, provide customer service, prevent fraud, maintain appropriate records and improve our services, provided that those interests are not overridden by your rights and interests.
Where the law requires consent, such as for certain marketing activities or non-essential website cookies, we will ask for it. Where processing is based on consent, you can withdraw that consent at any time.
Our mobile booking application may use your device location to assist with functions such as identifying your current collection point, displaying nearby vehicles, providing journey information or tracking an allocated vehicle.
You can manage location permissions through your device settings.
Some app functionality may be limited if location services are disabled.
We may share personal information where reasonably necessary with licensed drivers providing your journey, booking and dispatch technology providers, payment processors, banks, IT and hosting providers, email and SMS providers, professional advisers and other suppliers assisting us with the operation of our business.
Our mobile application uses technology provided by Cordic Technology Limited where applicable. The current app store listings identify Cordic as the technology developer.
Information may also be disclosed to licensing authorities, councils, the police, courts, HM Revenue & Customs, regulators or other public authorities where we are legally required or entitled to do so.
We do not sell personal information to third parties.
Where your journey is booked or paid for by an employer, school, local authority, care provider or other organisation, certain booking information may be shared with that organisation where necessary to administer the service, account or contract.
If another person books a journey on your behalf, we may receive your details from that person.
Some technology or service providers may process information outside the United Kingdom.
Where personal information is transferred internationally, we take reasonable steps to ensure that an appropriate legal mechanism or safeguard is in place as required by UK data protection law.
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet our legal, licensing, accounting and regulatory obligations.
Booking, account and financial records may need to be retained for a number of years for accounting, contractual or legal purposes. Operational information that is no longer required will generally be deleted or anonymised sooner.
Customer enquiries and complaints are retained for an appropriate period depending on the nature of the matter and whether the information may be required to resolve a dispute or legal claim.
Where you have opted out of marketing, we may retain limited information on a suppression list so that we can respect your preference.
We use appropriate technical and organisational measures designed to protect personal information against accidental loss, unauthorised access, alteration, disclosure or destruction.
Access to personal information is restricted to people and organisations who have a legitimate reason to access it.
No internet based system can be guaranteed to be completely secure, but we regularly review the measures used to protect the information under our control.
Depending on the circumstances, you may have the right to ask us for a copy of your personal information, correct inaccurate information, have information erased, restrict how information is used, object to certain processing and receive certain information in a portable format.
Where processing is based on consent, you can withdraw that consent.
You have the right to object at any time to the use of your personal information for direct marketing.
Some rights are subject to legal exemptions and do not apply in every circumstance.
You can exercise your rights by contacting admin@69ers.co.uk.
You may ask us to erase personal information we hold about you. This is commonly known as the “right to be forgotten”.
The right is not absolute. In some circumstances we must retain information because of legal, licensing, financial or regulatory requirements or because it is necessary for the establishment, exercise or defence of legal claims.
Further information is available on our Right to be Forgotten page.
Our website may use cookies and similar technologies for essential website functionality and, where permitted, analytics, preferences and other purposes.
Non-essential cookies should only be placed where the appropriate consent has been obtained.
Please see our Cookie Policy for further information.
Our website or app may contain links to websites operated by other organisations. We are not responsible for the privacy practices of those organisations and recommend reading their privacy information before providing personal information.
If you have concerns about how we handle your personal information, please contact us first so that we have an opportunity to investigate.
You also have the right to complain to the Information Commissioner’s Office, the UK’s data protection regulator.
Information Commissioner’s Office
We may update this Privacy Policy from time to time to reflect changes to our services, technology or legal obligations.
The latest version will be published on our website together with the date it was last updated.
