Last updated: September 2026
Under UK data protection law, you may have the right to ask 69ERS Private Hire Ltd to erase personal information that we hold about you.
This is known as the right to erasure or the right to be forgotten.
The right to erasure is not an absolute right and does not mean that we are required to delete information in every circumstance. The ICO confirms both that this right is subject to exceptions and that organisations generally have one month to respond to an erasure request.
You may be able to request erasure where personal information is no longer necessary for the purpose for which it was collected, where you withdraw consent and there is no other lawful basis for continuing to use it, or where you successfully object to processing based on legitimate interests.
You can also ask for erasure where personal information has been processed unlawfully or where it must be erased to comply with a legal obligation.
Where your information is being used for direct marketing, you can object to that use at any time.
We may not be able to erase some or all of your information where we are legally required to keep it.
For example, certain booking, payment, accounting, tax, licensing, regulatory, complaint or transaction records may need to be retained.
We may also retain information where necessary for the establishment, exercise or defence of legal claims or where another exemption under data protection legislation applies.
Where only part of the information needs to be retained, we will consider whether the remaining information can be deleted or anonymised.
You can make a right to erasure request by contacting us at:
Email: admin@69ers.co.uk
Post:
69ERS Private Hire Ltd
43 High Street North
Dunstable
England
LU6 1JE
Please provide enough information for us to identify you and locate the information concerned. It is helpful to include your full name, the telephone number or email address associated with your account or bookings and an explanation of what information you would like erased.
You do not need to give a particular reason or use the words “right to be forgotten” for us to recognise a valid request.
We have a responsibility to make sure that personal information is not deleted at the request of somebody who is not authorised to act on your behalf.
If we have reasonable doubts about your identity, we may ask for additional information to verify who you are.
We will only request information that is reasonably necessary for this purpose.
We will respond without undue delay and normally within one month of receiving a valid request.
If we reasonably require additional information to confirm your identity, the response period may begin once that information has been provided.
For particularly complex requests, or where a number of requests have been made, data protection law may allow the response period to be extended by a further two months. If this applies, we will explain the reason for the extension.
There is normally no charge for exercising your right to erasure.
Data protection legislation allows organisations to charge a reasonable fee or refuse to act in limited circumstances where a request is manifestly unfounded or excessive.
Where we erase personal information that has previously been disclosed to another organisation, we will take appropriate steps to inform relevant recipients where required by law.
Some organisations may have an independent legal reason for retaining information and may therefore need to consider an erasure request separately.
Deleted information may remain within secure backup systems for a limited period until those backups are routinely overwritten.
Where this occurs, the information will remain protected and will not normally be restored to active systems except where required for legitimate disaster recovery purposes.
If we refuse all or part of your request, we will explain our reasons unless the law prevents us from doing so.
You may ask us to reconsider our decision and you also have the right to raise a complaint with the Information Commissioner’s Office.
